Pilot purgatory
Interesting demos. Months of experiments. But nothing your team can reliably put into the pipeline.
INNOVATION, WITH A SHIP DATE.
Less AI hype.
More shipped
games.
Turn your studio’s AI experiments into a production plan your team can actually execute.
One useful insight. No pitch pressure.
MARTY CAPLANProducer of Innovation
25+
STRATEGY → PRODUCTION → POSSIBILITYyears turning
what’s next into
what ships.
EXPERIENCE BUILT AT
amazon gamesApple ArcadeZyngaSEGAEA
01 / THE REAL CHALLENGE
Promising experiments.
Still nothing in production?
AI is moving fast. Your production process needs a way to keep up.
Pipeline chaos
Everyone has a tool. Nobody has a shared standard for quality, consistency, or governance.
Strategy vacuum
Leadership wants an AI strategy. Your team needs someone to turn that ambition into decisions.
The missing piece is production leadership. That’s where I come in.
02 / A CLEAR WAY FORWARD
Two weeks.
A plan to
move forward.
The AI Production Readiness Audit examines how your studio builds games, where AI can help, and what your team should do next.
FIXED-SCOPE ENGAGEMENT$12,500 USD
Find out if it’s a fit ↗Founding-client rate: $9,500 for the first three studios to book. Ask about availability.
WHAT YOU WALK AWAY WITH
Pipeline assessment
A map of how work flows today and where AI belongs in your production process.
Tooling gap analysis
What to adopt, skip, or build—with the costs and risks made clear.
A roadmap your team can use
90-day priorities and a 12-month plan, with measurable goals.
Team readiness scorecard
Skills, sentiment, and a change-management plan that brings people along.
IP extension opportunities
Paths beyond the game: UGC, film, merchandise, and community platforms.
Executive readout
A full report and 90 minutes with your leadership team to make the next decisions.
I’m Marty. I bring the discipline of game production to the unpredictable edge of innovation.
I pitched and won Courtroom Chaos Starring Snoop Dogg, a $2M+ AI-first original with Amazon Games, and built Amber’s innovation practice across generative AI, UGC, and XR.
My production experience includes Words With Friends at Zynga, Tetris Beat for Apple Arcade, and the world’s first FDA-cleared prescription game software.
I build the strategies and teams that turn emerging technology into shipped products.
$30M+Innovation practice revenue
over five years
over five years
$11MBlockchain games vertical
built in 18 months
built in 18 months
04 / BEYOND THE AUDIT
Your next chapter
is bigger than a roadmap.
When you’re ready to execute, Fabulationary connects strategy to delivery through fractional innovation leadership and a vetted network for co-development, engineering, art, and marketing.
Fractional leadershipCo-developmentCreative productionIP expansion
LET’S MAKE THE NEXT MOVE COUNT.
What’s keeping your
AI ambition from shipping?
Give me twenty minutes. Leave with one useful thing to fix.
Book your fit call ↗