Ship AI-first products. Not endless R&D
I run AI Production Readiness Audits for game studios. A two-week diagnosis and roadmap from the director who innovated with the original AI-first game shipped by Amazon Games.
No pitch. If the audit isn’t right for you, you’ll leave with one useful insight anyways.
Amazon Games
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Apple Arcade
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Zynga
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SEGA
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EA
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30M+ shipped innovation revenue
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25 years in Production
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Amazon Games | Apple Arcade | Zynga | SEGA | EA | 30M+ shipped innovation revenue | 25 years in Production |
Your AI Initiative is Stuck in 1 of 3 Places.
Pilot Purgatory
The team ran experiments. Some were promising. None made it into the pipeline. Six months later, you have demos and Slack threads but no shipped features.
Pipeline Chaos
Half the team quietly uses AI tools their own way. There's no standard, no quality gate, no legal review. Velocity looks up; consistency and morale and governance are down.
Strategy Vacuum
Leadership knows AI matters. But nobody owns the answer to "what does it change about how we make games?" So the studio waits while competitors ship faster and cheaper.
None of these are technology problems. They're production problems. That's what I fix.
AI PRODUCTION READINESS AUDIT
A fixed-scope, two-week engagement. I assess how your studio actually builds games today, where AI genuinely helps (and where it's a trap), and hand you a roadmap your team can execute their next sprint.
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How work really flows through your studio, mapped against AI-assisted production standards
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what to adopt, what to skip, what to build, how to continuously adapt, with cost and risk called out
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90-day triage and 12 month roadmap with measurable KPIs
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Skills, Sentiment and the cultural change-management plan to bring people along.
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Leveraging AI to push where your game's transmedia world can go next: UGC, film/TV, merchandise, community platforms
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90 minutes with your leadership team, full report in hand
Price: usd$12,500 with a founding-client rate of usd$9,500 for the first three studios to book.
Engagement Timeline: Two Weeks from Kickoff.
WHY ME
The adult in the room for AI production.
I'm Marty Caplan, a Producer of Innovation with 25 years shipping games at the volatile edge of the industry.
I pitched and won Courtroom Chaos Starring Snoop Dogg, a $2M+ AI-first original with Amazon Games. I built Amber's innovation practice across gen AI, UGC, and XR ($30M+ revenue in five years) and grew a blockchain games vertical from zero to $11M in 18 months. Before that: live operations on Words With Friends at Zynga, Tetris Beat for Apple Arcade, and shipping the world's first FDA-cleared prescription game software.
I don't advise on new tech from the sidelines. I design the strategies and create teams that operationalize it so innovation leads to shipped titles, not endless R&D.
The audit is the beginning of an epic journey.
Studios that execute the roadmap don't just ship faster! They discover their IP can live beyond the game. Fabulationary orchestrates what comes next: fractional innovation leadership, and a vetted partner network for co-development, engineering, asset creation, and marketing. Strategy through shipped product, with one innovative & accountable partner.
Twenty minutes. One useful insight. Zero pitch pressure.
Tell me where your AI efforts stand. I'll tell you the single highest-leverage thing to fix… whether or not we work together.